Trade show and conference organizers
Teams that need to sell more stands, fill sponsor packages, and bring past exhibitors back year after year.
Hi, I'm San.
I help events and B2B software companies find their next buyers.
10 years in MICE and event technology across the US, UK, Singapore, and Dubai. I've worked both sides of the table: the teams buying technology, and the companies selling it.
I've worked with event tech companies and enterprises including
BW Events Tech
flydubai
Jublia
Who I work with
Different teams, same goal: more of the right conversations with the right buyers.
Event tech and B2B SaaS companies
Software teams selling to enterprises, inside or outside the events world, who need more meetings with real decision makers.
Enterprise event teams
In-house teams running big event calendars who want technology that actually gets used and proves its value.
What I do
Exhibitor and sponsor sales
Organizers
Help your sales team fill the floor plan and the sponsor list with the right companies.
- Target lists of likely exhibitors and sponsors, including companies at similar shows
- Personal outreach that opens stand and sponsorship conversations
- Rebooking campaigns for past exhibitors
- Sequences, scripts, and follow-up your team can reuse
Pipeline and meetings
B2B SaaSEvent tech
More qualified meetings with the people who sign. This is the work I'm best known for.
- Account mapping and contact research
- Personal, high-reply outbound campaigns
- Meeting programs around major trade shows
Go-to-market and market entry
B2B SaaSEvent tech
Launch or grow in a new region with a clear plan.
- Market map and ideal customer profile
- Messaging that lands with local buyers
- Which shows to attend, sponsor, or skip
- Partner and channel introductions in the Middle East, Europe, and North America
Event tech selection
OrganizersEnterprise event teams
Choose the right tools for your events, without the sales noise.
- Review your current tools, gaps, and goals
- Build a shortlist and run fair vendor demos
- Plan the rollout so your team is ready on show day
Workshops and speaking
OrganizersEnterprise event teamsChambers and associations
Practical sessions on AI and data at events, beyond the hype.
- AI at events: from capture to real business value
- Proving event ROI to the C-suite
- Where MICE in the Middle East is heading
Results, in other people's words
Numbers from past work, and what founders and sales leaders say about working together.
50%+of tier-1 pipeline sourced for clients
7 figuresof net-new revenue from that pipeline
25%+of a US event platform's yearly recurring revenue
4markets worked in: US, UK, Singapore, Dubai
"Sanchit was instrumental in generating more than 25% of Eventene's annual recurring revenue. His ability to identify and connect with high-value leads, coupled with his exceptional communication and negotiation skills, made him an invaluable asset to our team."
"Sanchit is an expert in the event technology sector. He managed our outbound marketing efforts with great efficiency with very high response rates."
"He was responsible for our SDR function, growing the business significantly in his time with us through the use of email and lead generation."
"Sanchit is a great resource that helped us land numerous demos and fill the pipeline for sales. His knowledge about the events industry was particularly helpful."
"Be it mapping the market, scouting the right leads as per the buyer persona or developing sales opportunities, he aced it all!"
"I can only highly recommend Sanchit for his work ethic, and diligence, it has been a pleasure to have him on our team!"
About me
I've spent 10 years in business events and event technology, working with teams in the US, UK, Singapore, and Dubai.
I started in market research for the MICE industry. Then I built outbound and pipeline programs for event platforms like ExpoPlatform, Eventene, and Captello, and supported enterprise event programs in the Middle East.
Along the way I learned what makes a deal happen, from both sides. Today I bring that to event organizers, event tech companies, and B2B software teams through Event Tech Essentials.
Dubai Chambers member
Contributor, UAE Green Agenda 2030
University of Nottingham
- 2019 to nowEvent Tech EssentialsIndependent advisor across EMEA and North America
- 2024 to 2026flydubai and BW Events TechEvent solutions and enterprise meetings, Middle East
- 2023 to 2024CaptelloEnterprise meetings, US and UK
- 2021 to 2023EventeneLed market research and business development, global
- 2019 to 2021ExpoPlatformMarket intelligence, then meetings with tier-1 trade shows
- 2017 to 2018Jublia, SingaporeEvent tech apprenticeship
- 2015 to 2016Nottingham University Business SchoolMICE market researcher, Malaysia
Insights and speaking
I write about where events and event tech are heading. A few recent topics.
Workshop, Dubai Chambers
Follow me on LinkedIn
AI at events: why most teams don't see the value yet
Most event teams can already capture and transcribe content. The value comes from redesigning what happens next.
Industry newsWhat Informa buying Clarion means for event data
More than 100 event brands moving under one roof, and why the data playbook matters most.
Market dataDubai's MICE numbers, and what they say
A look at DWTC's 2025 results and why Dubai is building an event ecosystem, not just hosting shows.
Event ROIStop judging events by digital ad metrics
Live events drive brand recall and buying intent. The budget talk needs to catch up.
Let's talk.
Got an email from me and want to know more? Or just want to swap notes on events and tech? Send a message. I read every one myself.